All about jack in the lord of the flies :: Free Essay Writer

All about jack in the lord of the flies The opening chapter begins with two boys, Piggy and Ralph, making their way through the jungle. We learn, through their dialogue, that they had been travelling in an airplane with a group of British school children. The plane had presumably been shot down and crashed on a an island in the Pacific. It is hinted that the rest of the world is at war, and that most of it has been destroyed by nuclear attacks--possibly explaining that the children were being evacuated. A storm has come and gone, washing the wreckage away. Ralph and Piggy meet and revel at the prospect that they are alone on a tropical island with no adults. They make their way to the beach where they find a large conch shell. Using the shell as a horn, Ralph summons any other children that may be on the island. They begin to come from the jungle and Piggy tries to take names. Along the beach two marching files of black-clad children approach. This is the first we see of Jack Merridew (who, oddly enough is the only child, besides Percival, whose last name we will learn). Piggy is immediately singled out by the group and made fun of. The children do not like him and never will. Being children, and at first thinking that survival is a game to be played and that rescue is inevitable, they decide to vote for a chief "to decide things." It is obvious the only two contenders are Jack and Ralph. Ralph is voted in; he had possession of the conch--already magical in quality to those present--and seemed the most able. Jack's black-clad choir are designated as hunters upon Jack's insistence--already revealing his need to hunt and kill. Ralph's first decision as chief is to send a party out to investigate whether or not they are really on an island. Himself, Jack, and Simon leave to scale the mountain. As they climb the pink granite, they take time to have fun and roll a large boulder off the edge to watch it be destroyed "like a bomb." This need to destroy begins with this innocent rock-rolling and will eventually culminate with the killing of a sow, Simon, Piggy and the hunting of Ralph later in the story. They reach the summit and indeed discovery they are on an island, apparently uninhabited. A new friendship developes between Ralph and Jack. They savor the "right of domination," and Jack comments about how they will have fun and hunt "until they fetch us." Jack believes rescue is inevitable and these thoughts will contribute to his

The Problem Definition Stage

â€Å"The problem definition stage is perhaps more critical in the research process than the problem solution stage†. Discuss this statement. Answer: †¢ Finding the right solution to an incorrectly identified problem helps no one because the original concerns will still continue to exist. Hence, pinpointing where exactly the gap lies, for which a solution is needed, is critical. (5 marks) b. In your company’s management development program, there was a heated discussion between some people who claimed, â€Å"Theory is impractical and thus no good,† and others who claimed, â€Å"Good theory is the most practical approach to problems. What position would you take and why? Answer †¢ The statement that â€Å"theory is impractical and thus no good† illustrates a misconception of the true meaning of theory. †¢ The second quotation is more to the point: there is nothing so practical as a good theory (Kurt Lewin) because of the power it gives us to explain and predict the target phenomenon. †¢ We use theory constantly as we explain why certain events occur or why one procedure succeeds and another does not. †¢ Theory represents an identification of key causal relationships, which explain outcomes in a variety of situations.It is an effort to extract the essence of relationships, ignoring less important contextual factors. †¢ The adequacy of a theory comes from its capacity to explain phenomenon in a variety of contexts and situations and this is referred to as its capacity to â€Å"travel. † †¢ Often, theories are too simplistic, and therefore lack explanatory power across situations. †¢ The solution lies in improving the theory, possibly introducing more variables, rather than rejecting the central concept. . (10 marks) c. Sometimes business research may be unnecessary. Explain when this could occur.Answer: Business research may be unnecessary in several situations. †¢ If the value of add ressing the problem is less than the cost of the research, research is unnecessary. †¢ If the organization suffers from constraints of time, money, or skill, the research may not be appropriate. †¢ If the necessary information cannot be collected in a manner that is applicable to the research, it may not be necessary. †¢ Finally, if the decision is of low-risk anyway, research is unnecessary. (5 marks) d. Explain the meaning of deduction and induction. Provide an argument that exemplifies each form.Answer: †¢ Deduction is a form of argument that suggests a conclusion from the reasons given. The reasons imply the conclusion. A deduction is valid if it is impossible for the conclusion to be false if the premises are true. Consider the following example. o AXY employees receive a discount on all clothing purchases made at any AXY store. Sarah is an employee at the AXY store in city X. Sarah will receive a discount at any AXY store. †¢ Induction is different fro m deduction in that it draws a conclusion from one or more facts. However, other conclusions could be drawn from the facts.For example, Burger King was featured on an episode of the Apprentice. Sales figures increased in the two weeks immediately following the episode. The conclusion is that the brand placement resulted in the increase in sales. While this conclusion is possible, other explanations have not been eliminated. (10 marks) Question 2 A teacher observes that the performance of students in the class varies depending on the workload, the complexity of the tests, the extent of ambiguity in the assignments, and the stress experienced by them. She assigns to you the task of doing a research project on this and wants you to do the following: a.Give the project a suitable title; To investigate factors that affect students’ performance. b. Briefly establish why it is important to research the topic; It is important to research this topic since we would like to know how wor kload, complexity of the test, extent of ambiguity in the assignment and the stress experience do affect students’ level of understanding and thus affects their performance. c. Clearly and precisely write the problem statement; To what extent the factors such as workload, complexity of the test, extent of ambiguity in the assignment and the stress experience influence performance. . Develop a theoretical framework using the variables mentioned above, clearly delineating the network of associations among the variables Workload complexity of the test extent of ambiguity stress experience Performance ind. Var intervening var. dep. Var e. Introduce a moderating and an intervening variable in the framework, explaining how they moderate and intervene. Intervening variable = stress ecperience f. Develop three hypotheses Hypotheses 1The more workload given, higher complexity of the test and higher level of ambiguity will reduce students’ performance. Hypotheses 2 The more work load given, higher complexity of the test and higher level of ambiguity will increase more stress to the students Hypotheses 3 The higher the level of stress will lead to lower performance of students (20marks) Question 3 The new president of an old, established company is facing a problem. The company is currently unprofitable and is, in the president’s opinion, operating inefficiently.The company sells a wide line of equipment and supplies to the dairy industry. Some items it manufacturers, and many it wholesales to dairies, creameries, and similar plants. Because the industry is changing in several ways, survival will be more difficult in the future. In particular, many equipment companies are bypassing the wholesalers and selling directly to dairies. In addition, many of the independent dairies are being taken over by large food chains. How might business research help the new president make the right decisions? Sample answer: Many different studies might be helpful in th is situation.The most likely lines of investigation should be on: 1. the firm’s operating inefficiencies, and 2. its future prospects in the changing dairy industry. In the first case, the president might want to determine whether the inefficiency is caused by internal production problems, poor organization, ineffective cost controls, weak sales management, and so on. This might take the form of a company audit of internal processes. The examination of the industry and the firm’s future in it would likely be directed at discovering possible trends in consumption patterns and distribution systems.It might also entail polling the end user of the products to see if anything other than price is prompting them to buy directly from manufacturers. Having this information would allow the researcher to either support the president’s contention that inefficiency is the root problem, or rule it out. Further, it would allow him to determine such things as whether any overlo oked opportunities (markets) exist, if his company is the only one experiencing problems, if the trend is likely to reverse, and so on. (20 marks) Question 4 Evaluate the statement of the business problem in the following situations: a.A manufacturer of fishing boats: The problem is to determine sales trends over the past five years by product category and to determine the seasonality of unit boat sales by quarters by regions of the country. Answer: This is a relatively straight forward set of descriptive objectives for a secondary data study. The time period is indicated. Sales volume in units is indicated to be the variable of interest. By indicating unit boat sales, quarters as the time periods, regions of the country as the geographical units, the definition is specific. b. The marketer of a new spreadsheet software package: The purpose of this research is (1).To identify the market potential for the product, (2). To identify what desirable features the product should possess, a nd (3) To determine possible advertising strategies/channel strategies for the product. Answer: Although this is not a poor statement of the problem, it is too ambitious and it could be more specific. A major disadvantage of this problem statement is that it is too much for a single research study. Determining advertising and channel strategies, product features, and market potential indicate several distinct problems for a program strategy rather than a single project strategy. (10 marks)

Henrik Ibsen s A Doll s House - 885 Words

When pondering the context of the genre tragedy it is common to think of Shakespeare and the stories of love, betrayal, and death which are so commonly portrayed in his work. The play a â€Å"A Doll s House† by Henrik Ibsen is not much different than the classics as it exemplifies the loss and anguish endured while pursuing a principal. The play is a modern tragedy following the painful path of Nora s self discovery, which comes at the cost of questioning societal norms and family roles. Her tragic plight is masked by the comedic, fun loving behavior she exhibits as a mother,wife, and friend, however, the frustration she feels as an individual grasping for personal knowledge, wins the battle of her consciousness and leads to the somber conclusion of the play: Nora leaves her family. To create a tragedy resounding with modern audiences, Ibsen didn t make changes to the structure of a typical play, however he did take a contrary approach regarding the conflict amongst character s the audience views(Hanssen). Ibsen uses a family dynamic familiar to the viewers, so the audience imagines themselves as people in the play(Hanssen). The familiarity in which the audience feels with Nora, is so strong, the ending scene causes bafflement to viewers who feel â€Å"they cannot see how any other aspect of her character exists† when she leaves her family(Brooks). Ibsen s use of a modern family is effective in evoking thoughts about society and what is acceptable because the audience is ableShow MoreRelatedHenrik Ibsen s A Doll House1563 Words   |  7 Pages In the play, A Doll House by Henrik Ibsen, the title itself symbolizes the dependent and degraded role of the wife within traditional marriages. Ibsen portrayed the generous nature root into women by society, as well as the significant action of this nature, and lastly the need for them to find their own voice in a world ruled by men. Ibsen wrote this play in 1879, this is the era where women were obedient to men, tend the children until their husband came home, and stood by the Cult of DomesticityRead MoreA Doll s House By Henrik Ibsen1717 Words   |  7 Pagesâ€Å"A Doll, a Partner, and a Change† Social movement of women liberation toward equal rights and independence has been a big subject in human history. It happens not only in Europe but also all over the world. Though making progress, this movement has been advancing slowly and encountered backslashes from time to time. Maybe there is something deeply hidden which the society has not figured out yet, even women themselves. What do women want, freedom or good life? Most of the time, they are notRead MoreA Doll s House By Henrik Ibsen1291 Words   |  6 Pages A Doll s House by Henrik Ibsen, is a play that has been written to withstand all time. In this play Ibsen highlights the importance of women’s rights. During the time period of the play these rights were neglected. Ibsen depicts the role of the woman was to stay at home, raise the children and attend to her husband during the 19th century. Nora is the woman in A Doll House who plays is portrayed as a victim. Michael Meyers said of Henrik Ibsen s plays: The common denominator in many of IbsenRead MoreA Doll s House By Henrik Ibsen1288 Words   |  6 Pages Henrik Ibsen’s A Doll’s House is based in the Victorian society of the 19th century. It assesses the many struggles and hardships that women faced because of marriage â€Å"laws† that were crucial during that time period. The society was male- dominated with no equality. Nora is the protagonist in A Doll’s House and the wife of a man named Torvald. This play is about Nora’s voyage to recognizing her self- determination and independence. She transforms from a traditional, reserved woman to a new, independentRead MoreA Doll s House By Henrik Ibsen1298 Words   |  6 Pagesâ€Å"There is beauty in truth, even if it s painful. Those who lie, twist life so that it looks tasty to the lazy, brilliant to the ignorant, and powerful to the weak. But lies only strengthen our defects. They don t teach anything, help anything, fix anything or cure anything. Nor do they develop one s character, one s mind, one s heart or one s soul.† (Josà © N. Harris). Nora Helmer’s choice to lie and deceive is inappropriate and wrong for women to do to her husband during this time period; itRead MoreA Doll s House By Henrik Ibsen1037 Words   |  5 PagesHenrik Ibsen s A Doll s House is a work of literature genius. This three-act play involves many literary technics that are undermined by the average reader such as the fact that the plot shows the main characters Torvald and his wife Nora live the perfect life. An ironic paradox based around the fact that Nora and Torvald’s relationship is the complete opposite of perfect. Also, bringing upon a conflict as well, appearance versus reality. These little hidden meanings within stories are what areRead MoreA Doll s House : Henrik Ibsen962 Words   |  4 PagesDrama Analysis A Doll’s House (Henrik Ibsen) And Trifles (Susan Glaspell) In comparing both dramas, the overwhelming aspect of convergence between both is the open discussion of gender identity. Both dramas make similar points about what it means to be a woman. Modern society in both dramas is constructed with men holding power over women. This is seen in Trifles in how men like George Henderson and Mr. Hale are myopic. The premise of the drama is how women worry over trifles, and the dismissiveRead MoreA Doll s House By Henrik Ibsen1421 Words   |  6 PagesIn A Doll’s House, Henrik Ibsen examines conventional roles of men and women in the nineteenth century. In the play, Nora exemplifies the conventional feminine standard during that period. She seems to be powerless and confines herself through high standard expectations, demonstrating what the role of a women would be as a wife and mother. The protagonist of A Doll’s House is a woman named Nora Helmer. Ibsen shows how Nora’s design of perfect life gradually transforms when her sec ret unravels. InRead MoreA Doll s House By Henrik Ibsen876 Words   |  4 PagesA Doll’s House by Henrik Ibsen A Doll’s House takes place in the home of Torvald and Nora Helmer. Through conversation with Nora’s good friend Kristine Linde it is revealed that Mr. Helmer was ill around the same time Nora’s father died. Luckily Nora’s father left her enough money that Torvald and Nora could go on a life saving trip to Italy. But the truth comes out when we find out Nora’s father did not leave her a penny. We find out that Nora got a hold of the money through a loan but she signedRead MoreHenrik Ibsen s A Doll House Essay1501 Words   |  7 PagesHenrik Ibsen’s play â€Å"A Doll House† was set in the Victorian era, a time where women were highly respected. Women in this time period did not work, they had nannies to take care of their children and maids to take care of their homes. Many women had no real responsibilities, they spent their time having tea parties and socializing with their friends. Henrik Ibsen dared to show the realism of the Vict orian era while everyone else would only focus on the romantic aspect. In the play, â€Å"A Doll House†

Personal Narrative Stay Out Of The Basement - 889 Words

It has always been a dream of mine to sit down and get to know R.L. Stine (Robert Lawrence) better. When I was a child; even now as an adult I enjoy his movies. One of my favorites is Goosebumps: Stay out Of the Basement. Do not get me wrong all of his movies are good; but for some reason I was interested in Goosebumps: Stay out Of the Basement. If my dream came true; I would start by finding out his life story. I believe that is the conversation I want to have with a great writer like R.L. Stine. I want to know how he began creating movies. Why did he pick such a scary subject? What made him start in this kind of business? And the last question would be did he live in Ohio County, WV all his life? My husband told me to get my things†¦show more content†¦By the time I finished, he finally woke up. While he was getting ready I got my papers ready to ask questions. Since it was early we went and had breakfast. When we finished eating breakfast it was 8:30 am , so we decided to go sight-seeing. Columbus, Ohio is bigger than what we are used to so it took a couple hours. The time was now 10:30 am, so we tried to find the University. We were not familiar with the area, so it took us a couple of minutes to find it. We arrived at the University at 11:15 am which gave me time to relax and breathe before R.L. Stine and I met. We went to the front desk and told them why we were here, so they told us to have a seat and he would be here shortly. It was finally time to meet the person I have always wanted to meet. He walked up to us and shook our hand; I almost fainted. He said, â€Å"Your husband told me you had a lot of questions for me†? I said â€Å"Yes sir, sir I do but I don t know where to start. R.L. Stine said let’s start by going to the commons’. We all sat down and I got my paper filled with questions out. ‘My first question to ask you is: What made you start in this kind of business? â€Å"He said† Even though I was te enage boy, I didn’t like hunting, fishing, and camping. †This is hard to believe†, I said. He also said that he would rather create movies. â€Å"My next question for you is, â€Å"What made you choose the series Goosebumps?† His response was â€Å"I tried to make comical movies; but that didn’tShow MoreRelatedMy Most Embarrassing Moment - Personal Narrative Essay737 Words   |  3 PagesMy Most Embarrassing Moment - Personal Narrative Ding! Ding! Ding! It was everywhere, pen, pencil, papers, rubbers, sharpeners and games. I woke up in a room which looked like a recycling truck. I was so hooked up with my homework and playing my games to the next level that I didn’t even know that I went to sleep. I wasn’t in the mood to go to school. I just wanted to wake up when I wanted to, eat ice cream for breakfast, complete all my games, watch films and then goRead MoreThe Anonymous Diary of a Female Journalist during the Occupation Period of Soviet Russia in Berlin814 Words   |  3 PagesGerman woman goes overall untold. This diary also adds a valuable insight into the absolutism of policies against these German women carried out by the Soviet male soldiers coming into the capital during and after the Siege of Berlin. These together add a precious window to the databank of knowledge in the understanding of the totality of war and the personal experience of struggling of survive during the Second World War where rape is not only a war tactic and military policy in breaking down theRead MorePersonal Narrative About Narrative1313 Words   |  6 PagesPersonal Narrative Everything was so dandy and swell until the day that my sister came home with a C on her report card. I always looked up to Hailey and wanted to be as smart as her until that day. Back in the 3rd grade started the chain of events that would soon shape the guarded self conscious girl I am today. Although she was in the sixth grade, I thought she was the smartest girl ever. My mother never went to college and she has dyslexia, she was the only female I knew older than me thatRead MoreAnalysis Of The Book The Invisible Man 2020 Words   |  9 Pagesaround him. The narrator states on page 258 of the Norton Anthology of African American Literature vol 2 You ache with the need to convince yourself that you do exist in the real world , that you re apart of all the sound and anguish , and you strike out with your fists , you curse and you swear to make them recognize you (Ellison) The narrator, along with every black man of his time struggled with having an identity and being recognized as a human-being in a system that was designed to not see themRead MoreToni Morrison and Historical Memory5014 Words   |  21 Pagesthrough her works, she has presented African-Americans a literature in which their own heritage and history are truthfully disclosed. However, Morrison does not r ecord factual history instead her narratives relate the psychological reasons for which African-Americans react to historical events and personal situations. Morrison spent her childhood in a predominately African-American town in Ohio where she was surrounded by people who accepted her. Justine Tally writes that Morrisons belief that blackRead MoreEssay on Background Casually by Nissim Ezekiel3367 Words   |  14 Pagesconsciousness in silence, or travel to a far off shore which is like the hearts dark floor. The poet, then, gloats on the slow curving movements of the women, both for the sake of their sensuousness and the insights they bring. He creates his poetry out of these myths of light who essential darkness or mystery remains at the entire of creation itself. But the poet finds the greatest sense or meaning in his own creativity which eventually liberates him from crooked restless flight of those momentsRead More The L-shaped Room by Lynne Reid Banks Essay3133 Words   |  13 Pagesopportunities were given to woman to experience some freedom, but still not as equal to men. The narrative is told from the point of view of Jane who is in her mid-twenties. This helps me to sympathise with her as she explains her personal feelings of how she copes as a young single woman. She was turned out her comfortable middle class home by her father, who is shocked, hearing that she is pregnant. It is a narrative that follows Jane through her journey of pregnancy to self realisation and fulfilmentRead MoreThe Lovely Bones Study Guide3680 Words   |  15 Pagesenters, he rapes and strangles her, cutting her body into parts to make it easier to carry, and then collapses the den. An elbow, the only part of Susie ever to be found, falls out of his bag as he returns home. Susie tells us later that she missed all this as her spirit was fleeing toward heaven. On the way there, she reaches out and brushes Ruth Connors, a classmate who is walking near the school while Susie is being killed. Ruth dreams about the incident that night, and will become increasingly fascinatedRead MoreLangston Hughes : The American Dream And Southern Migration With The Reality Of Prejudice2931 Words   |  12 Pagesplace as one of the greatest writers in American Literature to this day. This achievement is due to his thought provoking use of certain styles and techniques to portray his main themes and ideas. Many of Langston Hughes’ themes originated from his personal feelings and experiences. Hughes thus centers his themes around the ups and downs of African Americans living in America during his time. Langston Hughes contrasts the American Dream and northern migration with the reality of prejudice against NegroesRead MoreRMCT assignment3175 Words   |  13 Pages 4.1 Domain Questions 8 4.2 Technical questions 8 5.0 Research design 9 5.1 Observation 9 5.1.1 Sample questions for questionnaire 9 5.2 Observation 13 5.2.1 Process of observation 13 5.2.2 Observation details 13 5.2.3 Observation Checklist 15 6.0 Personal Reflection Conclusion 16 7.0 References 17 Title: Integrated Smart Phone Apps for Shopping Mall Parking 1.0 Introduction This is a descriptive research on the parking behavior and common parking issues facing by the drivers in a shopping mall

University Services That Assist International Students

University Services that assist International Students in their successful Transition to studying in the US Gopi Nadh Kancharla Fairleigh Dickinson University Abstract Introduction Each and every international student will definitely feel it difficult initially to the sudden change of culture, environmental conditions and language. It would be a common scenario in most of the international student cases including me. Being an international scholar, I found it really hard to accommodate these changes, but the sources provided by my university specially in case of the international students helped me a great deal overcoming these troubles. Every university should provide their international students†¦show more content†¦The workshop is a friendly face to face conversation that helps the students to get advices regarding all aspects of student requirement. Reading and Writing Enhancement Workshops The basic requirement for any international non English speaking student is a proper reading and writing. Fairleigh Dickinson University has taken an initiative by starting a program named English as a Second Language (ESL) specially for non native speakers of English. The students are made to attend classes which consist of lots of activities and learning. Students are provided with certain tasks as research papers where the student has to analyze and write on several issues. The students’ writing skills are assisted by Metro Writing Studio (MWS) which focuses mainly on the writing skills of the student. MWS helps the students to focus on their writing by making them comfortable with the formats of writing and by guiding them whenever required. Students are given access to almost all the materials and research papers from experts regarding the field. These sources helps the students to redirect their research by presenting their ideas with the ideas of the experts. In addition academically, students should be provided with guidance towards the career options where Curricular Practical Training (CPT) and Optional Practical Training (OPT) are considered. The CPT and OPT include the areas where students are assisted with the

Backus-Naur Form Free Essays

The Backus-Naur Form, which is also called the BNF, the Backus Normal Form and or the Backus-Naur formalism, is a notation used in the description of a part of syntax of â€Å"sentences† of a language. In about 1959, the Backus-Naur Form was suggested by John Backus, a constituent or part of the thirteen members which comprise the Algol 60 committee. Moreover, John Backus, besides from being a constituent of IBM, is also a major figure responsible for FORTRAN. We will write a custom essay sample on Backus-Naur Form or any similar topic only for you Order Now The Backus-Naur Form, has been used since then to describe the syntax of Algol 60. The BNF along wit its extensions have become standard tools for describing the syntax of programming notations, and in many cases, parts of compliers are generated automatically from a BNF description (Gries, 1981). The specification of the Backus-Naur Form includes a set of derivation rules. This set of deviation rules are written as â€Å"symbol :: = expression with symbols. The symbol in this formula is considered to be nonterminal. The sequences of symbols create the entire expression. Furthermore, sequences separated by a vertical bar â€Å"|†, may also consist the expression. The â€Å"|† sign is made use of in order to point out a definite choice. Expression which are not found on the left side, are considered to be terminals. In the present, Backus-Naur Form specifications are created in a form which it is easily read by humans and oftentimes, they are informal, including certain syntax rules and extensions (Bergin, 1996). Syntax rules and extensions state that optional items should be enclosed in square brackets, like in â€Å"[item-x]† and that items which repeat or occur 0 or more times should be enclosed in curly brackets, such as in â€Å"word ::= letter { letter }. † While, items which repeat or occur 1 or more times should be followed using a â€Å"+. † Syntax rules and extension also state that the non-terminals should be written or typed using plain text, instead of using italics and angle brackets. While the terminals appear in bold. Optional choices in a production should be separated through the use of the vertical bar symbol, like in â€Å"alternative-A| alternative-B. † If an item in the Backus-Naur Form is repeated, an asterisk â€Å"*† should be placed after the item and that simple parenthesis are used, by enclosing the item, to group the items (Chomsky, 1957). References Bergin, T. J. , Gibson, R. G. (1996). History of Programming Languages. New York: Academic Press. Chomsky, N. (1957). Syntactic Structures. Mouton: The Hague. Gries, D. (1981). The Science of Programming: Springer-Verlag. How to cite Backus-Naur Form, Papers

Digital Marketing Strategies of Apple-Free-Samples-Myassignment

Question: Discuss about the Digital Marketing approaches that have been adopted by Apple.Inc. Answer: Introduction The rising globalization all over the world has demanded every organization to utilize its strategies in the brand identification and its recognition amongst the masses. Different companies adopt different strategies to make the brand easily accessible to the consumers (Wilson, Richard and Colin Gilligan). This report deals with the understanding of the digital marketing strategies and process that has been adopted by Apple. Inc to reach its customers as well as analyze how the company acts to make itself more recognized to the consumers, globally. The purpose of this report is to understand and analyze the digital marketing approaches that have been adopted by Apple.Inc. Company background Apple has a preexisting reputation as one of the most prestigious brands in the consumer electronic industry. The company owns a huge customer base that are devoted to the same and the brand. Apple is certainly one of the brands with a strategic model of marketing that includes the digitalized platform as one of the key foundations for the propagation of the brand (Hollensen). Found by Steve Wozniak and Steve Jobs, this company is one of the high soaring company in the electronics industry and all credits goes to the effective management and the marketing strategies that has been adopted by the company. Apple and Digitalized marketing Apple is significantly one of the most valuable companies that is currently streamlining its global marketing efforts and management (Chernev). The technology giant has reconstructed its existing relationships with its own advertising agency, TBWA Media arts lab to focus in the more creative and digital marketing campaigns and fewer efforts on the translation or the localization of the big brand campaigns for the globalized markets (Ryan). Figure 2: The chart showing the number of social media and its followers (Source: Ryan) The advertising agency is primarily focusing on the introduction of a new operating model to keep up with the progress and pace based on the way the consumers accept and perceive about the media and its contents. This has been one of the strategic methods to reduce the increasing cost in the digitalized marketing and advertising. Apple has focused more in the reduction of the digitalized marketing costs to spend more of the capital on the expansion of the creative works that are targeted to the regional audiences than broadening of the spectrum in translating campaign for consumers all over the world. Even though the company has made its cuts in the traditional creative departments, however it started expanding of the other departments on the more prominent and impacting social media platforms like Facebook and Instagram rather than choosing television as one of the prime source of advertising and digital marketing (Chaffey et al.). Figure 1. Apple iphone 6 with the digital platforms (Source: Chaffey et al) Considering the fact that other companies have done much more in their spectrum of digital marketing for their products, Apple has taken much less efforts considering the impacts of the mass media, culture and technological attributes. However, Apple has taken its operations, from the ads to the marketing in a new height, so it is considerably fascinating to see how Apple has made a significant approach towards the digital marketing. Apple has undertaken its decisions of adopting the digital platform as one of the significant marketing tools to reach to its customers. Hence, apples recent action is a noteworthy shift in the direction of on demand marketing, which primly focuses on the active response to the customers and the potential customers. The understanding and the shifting of the marketing concepts, from always on to always relevant and from marketing at customers to marketing as a service, has been thought to be more effective in terms of the digital marketing relativity (Miller). Conclusion With the help of this report, it can be concluded that Apple has made certain initiatives in order to achieve its competence with respect to the digitalized marketing strategy of the other companies. Apple has chosen to focus on the marketing strategy by using the social media as the platform of digital marketing and advertising of its products. This is effective since Apple has decided to cut off the excess cost of the traditional marketing and advertising methods as well as effectively use the surplus revenue in finance the development of the products and targeting a specific group for faster sales of the products. Apple has also instructed own advertising agency to focus less on the translation of the marketing and advertising strategies to target every segment all over the globe, instead the marketing strategy to focus only on one specific target can be considerably effective for the better marketing of the products, in its line. References "Apple Ads | Digital Marketing Social Media Campaigns."Digital Agency Network, 2017, https://digitalagencynetwork.com/brands/apple/ "Apple Could Be Moving Its Entire Ad Strategy Out Of The Mad Men Era And Into The Modern Day."Business Insider, 2017, https://www.businessinsider.in/Apple-Could-Be-Moving-Its-Entire-Ad-Strategy-Out-Of-The-Mad-Men-Era-And-Into-The-Modern-Day/articleshow/33622482.cms Chaffey, Dave, Paul Russell Smith, and Paul Russell Smith.eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge, 2013. Chernev, Alexander.Strategic marketing management. Cerebellum Press, 2014. Coffee, Patrick, and Patrick Coffee. "Apple Shifts Global Marketing Strategy, Restructures Its Relationship With TBWAMedia Arts Lab."Adweek.Com, 2017, https://www.adweek.com/brand-marketing/apple-shifts-its-marketing-strategy-to-focus-on-digital-and-regional-campaigns/#/ Hollensen, Svend.Marketing management: A relationship approach. Pearson Education, 2015. Miller, Michael.B2B digital marketing: Using the web to market directly to businesses. Que Publishing, 2012. Ryan, Damian.Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers, 2016. Wilson, Richard MS, and Colin Gilligan.Strategic marketing management. Routledge, 2012.